Electronics

A healthy looking store wide conversion rate can hide a checkout problem that concentrates on the heaviest, bulkiest items in an electronics catalog. Using Baymard's cart abandonment research and Shopify's own shipping rate documentation, this guide explains why checkout cost surprises hit electronics stores harder than most categories, works through a dimensional weight example, and gives a model for which products to check first.

Marc's audio store had healthy traffic, competitive pricing and a conversion rate stuck at half the category norm. The cause was not price. It was a catalog where comparable products carried different specifications, so buyers left to find the missing number somewhere else. Here is why that failure is invisible in an analytics dashboard, and how to decide which gap to close first.