Decision Intelligence Built By Operators
A venture built at Nix Innovation Venture Studio in The Hague, The Netherlands. Shaped by more than 20 years of hands-on ecommerce experience.
From Ecommerce Operations To Product
Our journey started with a problem we have seen repeatedly over more than 20 years of hands-on ecommerce experience: stores lose revenue not because of traffic, but because decisions are made without clarity.
Merchants have access to dashboards, reports, and metrics, yet still struggle to answer simple questions. What is actually hurting conversion? What should be fixed first? Which problems matter and which do not?
When we saw how fragmented analytics, CRO tools, and automation platforms had become, it became clear that the missing layer was not more data, but decision intelligence.
Built by operators, developers, and ecommerce specialists, Xanavo translates complex store data into clear diagnoses and prioritized decisions without touching the storefront or introducing operational risk.
Nix Innovation Venture Studio, The Hague, The Netherlands
Our Mission
To help ecommerce merchants make better decisions by turning conversion data into clear, actionable intelligence. Xanavo exists to remove guesswork, reduce noise, and give teams confidence in where to focus.
Our Vision
To become the standard decision intelligence layer for ecommerce. We envision a future where merchants no longer chase metrics, tools, or trends, but rely on clear diagnostics and explainable logic to guide their actions.
Our Core Values
Clarity over Complexity
Better decisions come from simpler, explainable systems, not more dashboards.
Built on Experience
Xanavo is shaped by more than 20 years of real world ecommerce experience, not theory or assumptions.
Results Driven
Every insight must lead to a measurable outcome. If it does not improve performance, it does not belong.
Merchant First
We never touch the storefront. We never automate changes. We never take control away from merchants. Xanavo provides direction. Merchants stay in control.
Trusted Partners
We work with leading technology partners to deliver reliable, high-quality conversion intelligence for Shopify merchants.
Stop Guessing. Start Fixing What Actually Matters.
Run a free conversion scan and see what is holding your store back.